Whether you're still in the planning stages, or already have an established blog that doesn't yet enjoy a large number of visitors, your objective is to gain attention from as wide an audience, in your topic matter, as possible. You most definitely need to develop an aggressive blog marketing campaign to successfully compete on the net.
While having an aggressive campaign, you also want to exercise discretion and subtlety so you don't turn readers – and the search engines – off to your site. If you make your objectives too blatant and obviously self serving, your site's rankings will suffer, with sometimes disastrous results. Our discussion centers on a blog marketing campaign that garners you the attention you deserve!
Highly targeted ads can produce a significant amount of your revenue. In addition to participating in the Google Adsense program, research other high quality sites with products or services which are highly relevant to your entry or page category. Do each page 'by hand', matching content, keywords and ads as closely as possible. This will do wonders for your rankings.
Develop links to sites with lots of their own links and high quality content. The spiders take notice of this, you gain credibility and the popularity factor of the sites you link to reflects, in some measure, back on you. Match relevancy of the content and keywords closely to your own.
Starting an e-newsletter and implementing an RSS feed is a highly effective blog marketing technique. This marketing vehicle makes for eager readers, who, incidentally, often forward your newsletter to friends. You can double the advantage with advertising, judiciously used – just a few per newsletter issue – to generate more revenue!
Art work and photos accompanying postings is an indirect, but effective method of blog marketing. Interesting images serve to make your blog stand out from the crowd. Carefully chosen, these images can be thought provoking in the context of the content, thus increasing the value to your readers.
Your blog marketing campaign is not complete until you've investigated the various social networking sites that are appropriate to use to promote your blog. Some will be suitable for promotional purposes, while others won't be worth the effort. Find those whose participants will be interested in what your blog covers.
Forums pertaining to your subject matter can give a big boost to the number of visitors to your blog. You must exercise finesse here. This marketing vehicle requires that you are willing to participate and make contributions, sharing your knowledge with others, without expecting anything in return and not overtly promoting your blog. A simple signature line that links to your site and an avatar should be the only 'advertising' you do. If, as an avatar, you choose a photo of yourself, this is a good personal touch which makes people feel they 'know you' – eventually. This is also a good networking technique.
Successful blog marketing campaigns are a subtle form of branding. Properly executed, you'll soon enjoy a large and loyal group of readers.
0 comments:
Post a Comment